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Marketing Success for Translators
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Module 1 - Marketing Planning, Strategy & Mindset
How to create an effective marketing plan - with Tess Whitty (25:13)
Optimize your branding and website - with Nicole König (38:51)
Make your marketing efforts more efficient with the right admin system - with Caroline Bries (20:58)
Getting into the right mindset to gain better clients - with Yayi Samaké (35:13)
Creating a social media strategy that works - with Martina Eco (29:57)
Module 2 - Inbound Marketing Strategies
Marketing your services on LinkedIn - with Martina Russo (46:57)
Make the most of SEO and SEM - with Joshua Erdman (34:50)
How to get press coverage - with Carolien Mertens (31:27)
Increase your visibility online and offline - with Herman Boel (29:33)
Using YouTube to increase your visibility online - with Dr Jonathan Downie (37:22)
Module 3 - Outbound Marketing Strategies
Expand your direct client base with warm emails and paper campaigns - with Corinne McKay (49:02)
Behind the scenes at France’s no. 1 translation agency, acolad. - with Yulia Ermakova (22:06)
How to win public tenders - with Anne-Marie Gossellin (21:36)
Attending client-side conferences - with Michèle Hansen (35:34)
Use cold calling to build your translation business - with Virginia Katsimpiri (34:44)
Bonus Video
Instagram as a marketing tool - with Jo Rourke (44:17)
How to win public tenders - with Anne-Marie Gossellin
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